Sawdust Art Festival

The Sawdust Art Festival is a nonprofit organization dedicated to community art education and promoting the 230+ local Sawdust artists of Laguna Beach in an exciting art-filled, music-filled Summer and Winter festival for 60 years.

Conry Design had the opportunity to collaborate closely with the Sawdust artist board members, bringing a team of marketing experts with a variety of skill-sets from brand strategy, graphic design, interactive design, digital marketing, PR, media buying, social media and copywriting across all marketing channels.

Our team developed, designed and implemented an integrated omnichannel marketing plan for The Sawdust Art Festival 2024 & 2025 as well as the Winter Fantasy 2024 & 2025 and the 2025 Spring Fling event. Additionally, our team completely rearchitected, redesigned and relaunched the Sawdust Art Festival website, making it easier to find festival information, feature Sawdust artists and their work and created a place to find more information about year-round art classes and giving opportunities.

As a result, through hard work, collaboration, adaptability and focus on key objectives, our team was able to improve brand equity, expand visibility, increase social reach, increase ticket sales and assist in improving artists sales each season.

Services include:

Marketing/Brand Strategy, Creative Strategy, Digital Marketing, PR, Social Media Strategy, Design & Implementation, Print Design, Event Signage, Paid Advertising, Website Design and Advertising