PSAV Presentation Services

Brand Strategy · Corporate Identity · Sub-Brand System · Website · Intranet · Print Collateral · Advertising · Trade Show Graphics · Digital Signage · Video · Photography · Internal Communications · Agency of Record

One Brand. One Voice. One Trusted Partner.

AVSC Audio Visual Services Corporation was the leading provider of high-end audiovisual equipment and technical support in the United States. With four primary business units, offices nationwide, and clients ranging from corporate boardrooms to major entertainment events, AVSC was a major enterprise. However, its brand had not kept pace with its growth.

The Challenge

AVSC had undergone rapid, complex expansion, including regional acquisitions, financial restructuring, new offices, and significant employee growth. The result was a fragmented brand landscape: multiple companies, multiple sub-brands, multiple online presences, and no unifying visual or strategic thread holding it all together.

They needed one brand to lead. One voice. One identity system that conveyed the professionalism, credibility, and trust their clients, Fortune 500 companies, major conventions, high-stakes corporate events, expected from a best-in-class partner.

PSAV Presentation Services became that primary brand. My job was to make it real.

The Work

I came in to help architect the brand umbrella, a unified identity system that could consolidate AVSC’s companies and sub-brands into one coherent, credible presence. What began as a focused brand and digital engagement grew, over twelve years, into something much larger.

Brand Consolidation & Identity
Working with the PSAV marketing team, we defined the primary brand, its visual language, its positioning, its standards, and built a system that extended cleanly across all business units and sub-brands. Cohesion replaced fragmentation. Professionalism replaced inconsistency.

Website, Intranet & Digital Asset Management System
A new public-facing website established PSAV’s digital presence as befitting a national industry leader. An internal intranet brought the same clarity and visual standards inside the organization, giving employees across offices a unified home base. A new digital asset management system let the organization categorize and easily retrieve its extensive library of photography and video content.

Marketing Materials & Collateral
I worked closely with marketing to design all client-facing and internal marketing communications, from sales materials and brochures to presentations and co-branded materials for hotel and venue partners nationwide.

Advertising
Together, we created print and digital advertising campaigns that built brand awareness and drove business development across PSAV’s markets and business units.

Trade Show & Event Graphics
I designed large-scale trade show graphics and environmental design for industry events, which was fitting, given that PSAV was itself in the business of making events look extraordinary.

Digital Signage & Video
Digital signage systems and video content were created, extending the brand into physical spaces and presentations, keeping the visual standards consistent at every touchpoint.

Photography & Photo Shoots
Art directing original photography helped bring the brand to life, real people, real events, real environments that authentically reflected the PSAV experience.

Internal Communications
A brand only works if the people inside believe in it. We created a range of internal communications materials that aligned employees across a large, geographically distributed organization around a shared identity and culture.

Interactive Online Games & Promotions
We created promotional interactive digital experiences, a creative touch that brought energy and engagement to the brand in unexpected ways.

The Partnership

From 2002 to 2014, Conry Design served as PSAV’s contracted agency of record, twelve years as a trusted creative partner embedded in their marketing team. The scope grew continuously because the trust did too. Every new initiative, every new business unit, every new market, they called us.

That kind of relationship doesn’t happen by accident. It’s built on showing up, delivering, and caring about the work as much as the client does.

The Outcome

Over twelve years, PSAV’s brand became what it needed to be, cohesive, compelling, and unified across every business unit, every channel, and every market. Materials that had once been fragmented and inconsistent became a source of pride and competitive advantage.

The results spoke for themselves.