Hyperthermia Cancer Institute
The Hyperthermia Cancer Institute was doing pioneering work in non-invasive cancer treatment, but their brand presence didn't reflect it. I came in as Creative Director and strategic partner, developing a full brand platform, refreshing their identity, rebuilding their website, and creating an omnichannel campaign across social, digital, and direct mail. The strategic centerpiece was identifying the integrative and holistic health community as a parallel market, and building a dedicated campaign to reach them. The result: a more credible brand, a broader audience, and a new generation of practitioners and patients who finally knew they existed.
For more information, visit the Case Study.
Services Include:
Brand Strategy, Corporate Identity, Print Design, Event Signage, Digital Marketing, Paid Advertising,
Social Media Design and Website Design and Landing Pages
Brand Strategy, Logo Design
Website Design
Social Media Graphics
Paid/Email Campaign
Print Design