HomeExchange

HomeExchange had a remarkable idea, swap homes with people around the world, travel more, spend less, and make real connections along the way. What they needed was a brand that made that idea feel as compelling as it actually was. As their contracted Creative Director for several years, I led brand strategy, refreshed the visual identity, helped develop the "Giving Travel Meaning" campaign, and built a content and social strategy around the authentic stories of their global community. We worked everywhere, including a brand activation in Iceland. The result: a brand people trusted, a membership that grew, and a company compelling enough to be acquired.

For more information, visit the Case Study.

Services include:

Brand Strategy, Creative Direction, Corporate Identity, Print Design, Social Media Design, Ad Campaigns, Signage