Sawdust Art Festival

A beloved Laguna Beach institution, the Sawdust Art Festival was losing ground — declining ticket sales, a broken website, minimal press, and a social media presence filled with bots. Over two years I served as Creative Director, assembled and led a full team, and rebuilt the festival's brand presence from the ground up: logo refresh, new website, social campaigns, digital ads, PR, print, signage, and The Dust — an artist zine that became a community touchstone. Ticket sales grew up to 10%. The artists felt celebrated. The community came back.

Services include:

Brand Strategy • Corporate Identity • Sub-Brand System • Print Collateral • Social Media • Annual Reports • Event Signage & Materials