International Myeloma Foundation
For nine years, I served as the International Myeloma Foundation's contracted Creative Director, rebuilding their brand from the ground up and stewarding it across every touchpoint. What began with a primary logo redesign grew into a full brand ecosystem: 15+ sub-brands, annual reports, corporate brochures, event identities, social media campaigns, signage, and more. Each piece designed to match the scale, credibility, and heart of an organization dedicated to improving the lives of myeloma patients worldwide.
For more information, visit the Case Study.
Services include:
Brand Strategy • Corporate Identity • Sub-Brand System • Print Collateral • Social Media • Annual Reports • Event Signage & Materials
Brand Strategy, Logo Re-design
Sub-brand Re-design
Annual Fundraising Event
BCAM - Blood Cancer Awareness Month - #KnowMyeloma Campaign
MAM - Myeloma Action Month - 31 Days of Resilience Campaign
MAM - Myeloma Action Month - #MoreThanMyeloma Campaign
Social Media
Print Design
35th Anniversary Branding